Top 5 Fashion Games on iOS in the US: Q3 2025

The third quarter of 2025 saw interesting trends in the performance of the top fashion games on iOS in the United States. According to data from Sensor Tower, here’s a closer look at the weekly downloads, revenue, and active user metrics for five leading titles.

Skincare Time: Makeover ASMR from DO VAN HUY showed fluctuating weekly downloads, peaking at around 51K in mid-July before declining to 24.7K by the end of September. Active users followed a similar pattern, starting at approximately 142K and dropping to 76K.

Glow Fashion Idol by Crazy Labs experienced a steady increase in weekly revenue, reaching about $130K by the end of September. Downloads remained relatively stable, with a notable peak at 39K in late August. Active users decreased from around 200K in early July to 123K by the end of the quarter.

Paper Doll Makeover & Dress Up, published by Getsmart LLC, maintained consistent download numbers, with a slight dip in early September to 19K but rebounding to 23K by the end of the month. Active users showed a gradual increase, ending the quarter at 83K.

Acrylic Nails!, another title from Crazy Labs, experienced a consistent decline in weekly downloads, from 32K in early July to 11K by the end of September. Active users also saw a downward trend, starting at 102K and ending at 73K.

Makeup ASMR: Makeover Story by Makeup Games for FUN saw a decline in downloads from 27K to 11K over the quarter. Active users peaked at 128K in early August before steadily decreasing to 40K by the end of September.

These insights from Sensor Tower highlight the dynamic nature of the mobile gaming market, offering a snapshot of how these fashion-focused apps performed over the quarter. For more detailed analytics, visit Sensor Tower's platform.